Reviewing Beats By Dre's 3D Microsite, BeatsInAR com

Augmented RealityRetail
Written By Shep Bryan

Exploring immersive brand experiences in the wild. There's a little bit of weird artifacting with my screen share on this one – thx OBS. Otherwise, hope you find this to be an insightful dive into the UI/UX, marketing, and creative strategy for this project.

Overall, I have one thing that stands out above all others in this review: GIVE ME A CTA.

Add a next step... somewhere, anywhere. Whether users are getting here via a retail display, a web page, an email, a social link, whatever... there is NO CALL-TO-ACTION. So Beats by Dre is leaving a lot of user engagement on the table sadly.

Shep Bryan

Shep Bryan is an AI pioneer and award-winning innovation consultant. His trailblazing work blends the frontiers of tech, business, and creativity to reimagine the future for iconic brands and artists alike.

https://shepbryan.com
Previous

My Favorite Algorand NFTs
Next

[Midjourney] AI Art: Astronaut Daguerreotypes in John Muir’s Forest