Augmented Reality UI/UX Review: Coke Creations + Marshmello

Your favorite Metaverse Sommelier reviews a neat piece of Coca Cola's latest marketing campaign, featuring a web-based augmented reality effect with face and audio reactivity.

Immersive UI/UX Review

This experience features music from Marshmello and Khalid. Though the execution is somewhat mediocre on the technical side of things (lack of QA causing a lot of problems),  I'm eager to see how similar approaches with this kind of technology can push the envelope in the future.

Shep Bryan

Shep Bryan is an AI pioneer and award-winning innovation consultant. His trailblazing work blends the frontiers of tech, business, and creativity to reimagine the future for iconic brands and artists alike.

https://shepbryan.com
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How Augmented Reality is Changing Marketing

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