Augmented Reality UI/UX Review: Coke Creations + Marshmello

Augmented RealityUI/UXReviewBrand Partnerships
Written By Shep Bryan

Your favorite Metaverse Sommelier reviews a neat piece of Coca Cola's latest marketing campaign, featuring a web-based augmented reality effect with face and audio reactivity.

Immersive UI/UX Review

This experience features music from Marshmello and Khalid. Though the execution is somewhat mediocre on the technical side of things (lack of QA causing a lot of problems),  I'm eager to see how similar approaches with this kind of technology can push the envelope in the future.

Shep Bryan

Shep Bryan is a revenue-driven technologist and a pioneering innovation leader. He coaches executives and organizations on AI acceleration and the future of work, and is focused on shaping the new paradigm of human-AI collaboration with agentic systems. Shep is an award-winning innovator and creative technologist who has led innovation consulting projects in AI, Metaverse, Web3 and more for billion / trillion dollar brands as well as Grammy-winning artists.

https://shepbryan.com
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