Award-Winning Social AR
Hello, friends!
I'm excited to share some cool news with you.
One of the projects I've been privileged to work on with the Subvrsive team - the "Truth, Dare, or Dollar" AR effect for Cash App on TikTok - has recently scooped up not one, but two awards: a Shorty and a Webby.
You can check out the effect here.
From the 2023 Shorty Awards:
Winner in EARNED MEDIA
Gold Honor in FILTER/LENS
From the 2023 Webby Awards:
Winner, Best use of Filters/Lenses
It doesn't get much better than that for Social AR accolades!
What truly makes this a win is seeing how the TikTok community embraced "Truth, Dare, or Dollar". It wasn't just an AR effect. It became part of their storytelling, and their fun with friends.
This campaign was an excellent example of the innovative potential that next-gen digital strategies hold. It was a reminder to me that when we push the boundaries of creativity and technical innovation, the results are extremely compelling!
Cheers and a big shout out to my friends on the Subvrsive project team and at ATTN:, CashApp and TikTok.
