Shep’s Review & Strategic Analysis: Best Metaverse Performance (VMAs)

This is an in-depth review of the 6 performances up for an award at this years VMAs in the Best Metaverse Performance category, brought to you by Shep @ https://shepbryan.com.

I felt like it was important to use this as an educational opportunity, so I broke down the different elements of each performance, highlighted strategies that can be used for future metaverse performances, and offered my take on where these performances fall in the big picture of immersive virtual experiences.

My judging criteria was based on the following six elements:

1. Concert Experience

2. Metaverse UX

3. Creative Direction

4. 3D Direction

5. Gamification

6. Replayability

And overall, the scores netted out as follows:

1. Ariana - 4.3/5

2. Justin Bieber - 4.1/5

3. Twenty One Pilots – 4/5

4. Charli XCX - 3.8/5

5. BLACKPINK - 2.6/6

6. BTS - 1.5/5

Ariana Performance: https://www.youtube.com/watch?v=gGYEl...

BLACKPINK performance: https://www.youtube.com/watch?v=9WEf-...

BTS performance: https://www.youtube.com/watch?v=tv-0K...

Charli XCX performance: https://www.youtube.com/watch?v=8gayn...

Charli's Roblox world: https://www.roblox.com/games/94260821...

Justin Bieber performancer: https://www.youtube.com/watch?v=UAhGv...

Twenty One Pilots performance: https://www.youtube.com/watch?v=0fAhh...

TOP Roblox world: https://www.roblox.com/games/71724857...